Kostelanetz (1978: 28) makes a distinction between the art book which is ‘honorific’ and ‘book art’ which is in itself constitutes an artwork. My publications are not honorific of the source material, but take the material as ‘informing text’ from which a ‘wholly new cultural product’ is developed. This approach is characteristic of appropriation which comes about ‘through the actions of interpolation and critique’ (Sanders, 2016: 35). Johnson (1987: 116) refers to this as ‘borrowing’ of property, while the intertextual is both ‘misreading or infiltration’ and ‘violation’ of property. The poles of these – honouring and violating – present powerful poles of practice (see Fig. 5). The expectation of graphic design is that of honouring, and objectively presenting material, while the realities of my practice are to violate, not just the informing text but the means and materials of its transmission. These constituent parts play a role in the reception of the material which I must draw out and reveal in each iteration.