This page printed. Yours will too.34 34The title of this vignette is taken from the Gonz Graphics ad copy.
1990: ‘This page printed, yours will too’ reads the ad in Emigré magazine for Gonz Graphics, a repro house in California. The ad, designed by Barry Deck, is a showcase of image fragments of a nightlit California using multiple fonts, tints, layering and superimposition: all the things that cause ‘repro’ problems, or Postscript errors that result in unprintable pages. This is a frequent occurrence to contend with in the early days of imaging from an Apple Macintosh computer. I take the statement from Gonz Graphics’ ad as a challenge to make my pages ever more complex. I want to be part of this cutting-edge. When errors occur I assimilate them in my page designs. The errors add to the complexity, expressing the means of making.
Fig. 22 This page printed. Yours will too.